Abel Gustafason, Assistant Professor, University of Cincinnati
"Renewable Energy Public Opinion and Strategies for Effective Communication"
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In this talk, Dr. Gustafson will present recent research showing what Americans think about renewable energy, and how public opinion has changed over time. He will also discuss research that examines the best (and worst) strategies for communicating about renewable energy to various population segments.
About Dr. Gustafson
Dr. Abel Gustafson is an Assistant Professor of public relations and environmental communication in the Department of Communication at the University of Cincinnati. Dr. Gustafson is an expert on strategic communication, public opinion, and social psychology. His research investigates how people think and act regarding environmental issues and sustainable technologies and he uses those findings to design and test effective communication strategies. He earned his Ph.D. in Communication at the University of California, Santa Barbara and was a postdoc at Yale University. He is also a Research Affiliate of the Yale Program on Climate Change Communication and a Faculty Affiliate of UC's Center for Public Engagement with Science.